Is lack of content the main reason for underperformance of Bollywood movies?

There are many factors that can contribute to the underperformance of Bollywood movies, and lack of content is certainly one of them. 

Other factors can include poor marketing, competition from other films, and changing audience preferences. 

Additionally, the quality of the content is also important, as audiences are increasingly looking for well-written, engaging stories with relatable characters and themes. So, lack of content is one of the reason but not the only one